Why pay travelling expenses and venue hire when respondents can participate in a discussion group from the comfort of their own office, home or anywhere?

Online focus groups are not restricted by geography, allowing participants to phone in and log on from anywhere in the world, wherever there is web access.

These discussion groups utilise both telephone conferencing technology and web based collaboration. Respondents just dial the number provided and log in to the web service; the telephone provides the personal and group interaction necessary to explore experiences, behaviour, attitudes and ideas whilst the internet allows the use of multimedia stimulus materials such as client presentations, advertising articles and marketing brochures, all available on the computer screen.

With shortened time schedules and tightened budgets, Research by Design Ltd is being increasingly asked to design and facilitate these discussions, and as groups are automatically recorded with a transcription service available, clients can now respond to their market place faster and smarter than ever before.