We use qualitative surveys to uncover the reasons why individuals think and behave as they do. We consider their attitudes, feelings and experiences. 

Principally we addresses the hows and whys of answers given.

    One to one depth interviews

    Paired interviews

    Mini groups

    Standard focus groups

    Extended focus groups

    Online and 'Virtual' group discussions

    Brainstorming sessions

See also quantitative research and online research

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