Pallasades becomes Grand Central
We are excited to hear that Birmingham's Pallasades shopping centre is to be rebranded as Grand Central. During 2012 we worked with our partners MADISONSOHO to conduct stakeholder research, consumer focus groups and an online survey to explore perceptions of the scheme and test the brand proposition. This consultation emphatically recommended the Grand Central moniker and hence we are very excited to see this formal announcement.
More information about the redevelopment can be found here: http://www.newstreetnewstart.co.uk/