Blog

  • Evolution of the doctors’ appointment

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    Getting an appointment with a doctor these days can be rather challenging. Not only are GP practices struggling with an ever-increasing number of patients and a growing elderly population requiring more medical care,...

  • Digital Excellence 2017

    With the MemberWise Digital Excellence successfully delivered this week, it is timely to reflect on the key goals of membership associations and how these goals will continue to be realised into 2018. Most commonly,...

  • Catch me if you can

    blue clock

    Engaging with audiences via different platforms Here at Research by Design we are always keen to ensure our methods of reaching different audiences are best suited to the needs of the project and...

  • 4 ways a value proposition can drive success for membership organisations

    Value Proposition Image v2

    Articulating a clear and compelling membership value proposition may be one of the most important things you do to drive success for your organisation. It’s something that the most successful brands get consistently...

  • Does smarter equal better?

    kitchen and bathrooms

    Smart technology and connected homes seem to be the new trend within the kitchen and bathroom industry. Manufacturers and retailers are finding new and innovative ways to create more personalised technology which has...

  • A brilliant insight into the world of market research

    Brief case

    As a final year French Studies and History undergraduate, the time to apply for jobs is fast approaching and with no clear career path, it was quickly becoming a daunting prospect. After undertaking...

  • How helpful are online focus groups?

    online focus groups

    Online discussion groups are quick and convenient methods of collecting qualitative data. They are a modern and innovative alternative to traditional face-to-face group discussions (focus groups, mini groups, etc…) that require physical presence from...

  • Member engagement: why one size doesn’t fit all organisations

    Member Engagement model

    *The top goal for member organisations in 2017 is increasing member engagement.*  Engagement matters. Engaged members are more likely to renew AND they are more likely to advocate. The value of engaged members is...

  • Reflecting on my time at RbD

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    As a part of my Marketing Degree at Aston University, it was mandatory for me to complete an industrial placement as my third year. After applying for the job, and completing several interview...

  • Starting My Work Placement Journey

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    As a part of my Marketing degree, it is compulsory to undergo a placement year. Therefore during my second year at university, I began to think about and search for a placement within...

  • Screen fatigue? Millenials' abandonment of e-books in favour of 'real reading'

    noun 131115 475497

    The so called ‘e-book revolution’ was, until recently hailed as the death of traditional print books as they were supplanted by digital reading. Some experts in the publishing industry were ready to render...

  • Conformity in Focus Groups

    conformity focus groups

    *Conformity is a type of social influence that elicits a change in belief or behaviour to fit in.* We’ve all shown examples of conforming, whether that be agreeing with our friends that we...

  • RbD is celebrating it's 23rd year!

    23rd rbd

    Celebrating our 23rd birthday today, we’re reflecting on our journey through market research. With an extra year under our belt and over 100 combined years in market research we thought we’d share our...

  • The benefits of a regional presence for membership organisations

    regional presence membership

    Lack of a regional presence seems to be a reoccurring theme that comes up time and time again in our research with membership organisations. Many membership organisations, as well as big businesses and institutions,...

  • An insight into the role of a market researcher

    rbd work placement

    Research by Design offers a fantastic work placement to students who wish to gain experience in market research. RbD initially appealed to me as they work with variety of sectors and employ both...

  • How to get to 'hard to reach' millennials

    couple taking selfie

    Millennials, the generation of people born between 1980-2000, are one of the hardest audiences to get to engage with market research. Having recently watched a couple of webinars focusing on new methods in...

  • What exactly is the apprenticeship levy and how will it affect you?

    apprenticeship levy

      On 6th April 2017, the government is introducing the apprenticeship levy. This requires all employers operating in the UK to invest into apprenticeships. Research undertaken by City and Guilds* claims a third of...

  • RbD maintains high levels of client satisfaction for another year

    rbd logo 2017

    So just how good are Research by Design? Results from our customer satisfaction survey from 2016 reveal that our clients describe us as a *professional*, *knowledgeable* and *approachable* agency. *96%* of clients said that...

  • Why is it crucial to segment your members?

    seg

    Within membership organisations, the database is one of the most valuable features. It usually shows an endless list of names (sometime thousands and thousands of members) with contact details, grades, career status, etc....

  • RbD's 2017 New Year Resolutions

    Jan 1st calendar

    *The team at RbD are looking forward to another very fruitful New Year. Here are some of our New Year resolutions… professional and personal!* Heather *Work* – Spend more time with the RbD team, helping...

  • "I don't have time!"

    time

    One of the questions membership organisations ask is why attendance levels are so low at their events or how they get members to be more *actively engaged* with the organisation. The common answer...

  • How to reach out to your members?

    comms blue

    Members are often at the heart of membership organisations, but keeping current members engaged or reaching out to them in addition to new potential recruits is not always an easy task. For a...

  • The impact of 'speeders' in online surveys

    speeder

    ‘Speeders’ are respondents who complete a survey, in what is perceived to be, an impossibly quick time. How these speeders affect the quality of data is often in debate. It has always been...

  • Ensuring organisational buy-in to research

    org buy in

    An important piece of research we do is ensuring that we have organisational buy in from the start of a research project. Without this we can end up with results that do...

  • Why Market Segmentation is important for any business

    segmentation icon

    More and more often we hear on TV or radio about the differences between Gen X and Millennials, about their preferences related to device usage behaviour, or about their attitude regarding a social...

  • Member benefits – Why less is more

    member benefits

    Offering a benefits package is crucial to members as it provides them with a return on their membership fee. However, over the years our research has identified that members cannot always recall the...

  • Will market research be replaced by web analytics services?

    web analytics

    In a digitalized society, the amount of data available is overwhelming. There are so many possibilities from where we can extract information, making it more complicated to decide which source to use or...

  • "My time at RbD will, without a doubt, help me in the future."

    rbd work placement

    Having a limited understanding of market research, but an eagerness to know more, I took the opportunity to complete a work placement at Research by Design. Firstly, to determine whether a career in...

  • Why do polls keep getting it wrong?

    polling

    Donald Trump has just been elected to become the new US president but looking at the polls this might come as a surprise as most were in favour of Hilary Clinton. This...

  • Memberwise - Harnessing the Web 2016

    harnessing the web 2016

    Our team at Research by Design recently attended the Harnessing the Web event organised by Memberwise. As an active supporter, we are very proud to take part each year in the highly stimulating...

  • "My two week work placement at Research by Design has been invaluable"

    rbd work placement

    By being an Undergraduate Sociology student I wanted to gain further insight into the world of research, thus the opportunity to work at Research by Design seemed to be the right step to...

  • How to minimise online survey fatigue and maximise response rates

    fatigue

    Recently I listened to an interesting ESOMAR snack webinar called ‘Top Tips to Minimize Survey Fatigue” prepared by Confirmit*. A highly topical issue for any market research company, I was curious to hear what...

  • Client support really helps boost response rates for online surveys in the membership sector

    Picture1

    Proverbs and phrases aide, the sentiment is true – when we work together, we are undoubtedly stronger. This is definitely the case for boosting response rates for online surveys undertaken amongst membership organisations,...

  • Moving away from traditional research techniques

    outside the box

    The idea of moving towards new research techniques is increasingly being discussed by market research professionals. As with any business, evolving practices becomes essential over time, and with audiences increasingly less likely to communicate...

  • Member experiences that result in advocacy, or not

    advocacy blue

    What is it about the member experience that results in members advocating, or not, others to join their professional association? For many it’s a culmination of experiences, though there can be just one...

  • The evolution of Smart Cities

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    It was recently announced that Amazon has partnered with the UK government to test their idea of autonomous drone delivery. This links to a recent project we conducted on behalf of the Institute...

  • 5 top communication tips for membership organisations

    Communications

    Research by Design often undertakes research with prospective members of an organisation as the results can help guide strategy planning in a number of valuable ways. Communication is always key so we have...

  • Are we in control of our own decisions?

    centre stage effect

    Pokémon Go is sweeping the nation, in fact the world. Part of the game requires players to reach level 5, visit a gym and then pick a team. The choice being *Instinct*, *Mystic*, or *Valor*....

  • Top tips on membership retention

    Handshake people

    The key to understanding membership retention is to take a step back, put yourselves in the shoes of your members and really reflect on what is important to them as individuals. There are...

  • Let's talk about something else... mud, sweat and tears

    glast euro

    In a week where the EU Referendum seems to be pushing everything else to the side-lines (Euro’s pun intended), it may be interesting to address the marketing actions behind the other popular culture...

  • Market research in the EU Referendum

    EU flag

    We recently had a Year 10 student join us for some work experience. Whilst he was with us we asked him to write a blog about a topical issue in which had...

  • Memberwise - Membership Excellence 2016 Conference

    MMwise

    On 21st April 2016, RbD’s membership team attended the 2016 Memberwise Conference in London, dedicated to membership organisations and associations, with a focus on insight into member experience, value, engagement and growth. Team membership Our...

  • RbD is celebrating its 22nd year!

    22 blig image

    Celebrating our 22nd birthday today, we’re reflecting on our journey through market research. With over 100 combined years working in market research we thought we’d share with you some of our highlights! We’ve worked...

  • Market research in pop culture. Trust us it's everywhere!

    Market research in pop culture

    For those avid readers of our blogs… We know you’re out there… You might have seen our recent blog on the use of a focus group during the dramatized series of The...

  • The People vs. Oj Simpson: spotlight on qualitative research

    OJ Simpson

    If, like most of the RbD office, you’ve recently re-discovered BBC2 and are now hooked on The People vs. OJ Simpson read on… We’re loving our Tuesday morning round-up of the events from the...

  • Leicester City football club: a case study in market research

    Leicester City football club

    The statistics at the beginning of the 2015/16 Premier League season suggested that there was more chance of Kanye West becoming humble than Leicester City winning the league. The bookies placed odds of...

  • How can market research help you cut through the noise and retain customers?

    Which device are you

    It is widely acknowledged that retaining customers can be far more cost effective than spending the time and money to acquire new customers. There are many ways in which market research can provide...

  • Consumer psychology and market research

    Psychology

    Market researchers conduct research to help companies better understand the markets in which they work. Market researchers explore almost every aspect of the marketing process; conducting research into product development, researching into sales figures...

  • A brief history of... future technologies

    Grey robot

    The eminent cosmologist Stephen Hawking has stated that the human race faces one of its most dangerous centuries ever due to our significant progress in science and technology becoming a greater threat to...

  • Love is (almost) in the air

    Val day

    Whether you embrace Valentine’s Day – or feel it’s an attempt to mass commercialise what is just another day… read on! There’s something for you all – beating or stone hearted! NHS The NHS have...

  • I'm a Barbie girl, in a research world.

    Barbie

    Barbie recently released a range of newly ‘made over’ dolls to tackle the negative feedback around the doll’s classic look, often cited as ‘fake’ by critics. [http://mashable.com/2016/01/28/barbie-body-shapes/?utm_cid=mash-com-Tw-main-link#Na1eVAa1Nuqy] The feedback throughout social media & the...

  • The quality of qualitative research

    Ear

    As we enter another busy phase of qualitative research here at Research by Design, it’s really encouraging to see how much emphasis our clients are putting in the strength of insight delivered by...

  • Craft beer, marketing and understanding the customer

    Purity brewing

    Members of the Research by Design team attended a learning event with a twist on Thursday evening.  CIM organised a highly original – and interactive - session at the Pure Bar in Birmingham...

  • If you know, then you know

    High 5

    I recently read an interesting article dispelling myths about millennials. Pulled into an engaging infographic – there were two facts that stood out. Firstly that; ‘43% of Millennials create online content.’ Infographic Web content...

  • Are plumbers engaging with social media?

    twitter bird blue

    We’ve been working closely with brands in the plumbing sector for many years and have increasingly seen an interest in the social media habits of plumbers. How is this group using social media?...

  • Breakfast focus groups

    Coffe cup
  • RbD's 2016 New Year Resolutions

    Jan 1st calendar

    The team are looking forward to a very fruitful New Year here at RbD HQ. Here are some of our New Year resolutions… both professional & personal! Hope they inspire! Heather *Work - *Continue to...

  • All that glitters is not gold

    TV

    Another year, another debate about what makes effective Christmas advertising. With Christmas now just a fond memory and the new thing on the horizon being a New Year health kick, we are naturally reflecting...

  • RbD's 2015 highlights!

    2015

    As 2015 draws to a close the team at RbD have been reminiscing about our highlights of the past year… *A new home* RbD’s 2015 began with an office move into a bigger premises...

  • Big up Birmingham

    Birmingham 2

    FACT: Birmingham is a great place to work. The city has and continues to undergo significant transformation, making it the UK’s fastest growing regional tourist destination*. Iconic developments such as Birmingham Library, Bullring...

  • Hello... Can you hear me?

    Listening

    Marketing Magazine are currently running a campaign, asking industry leaders to share their predictions for 2016. In a recent article, Roisin Donnelly (P&G’s Brand Director for Northern Europe) talked about a move away...

  • MRS Midlands Event 'Delivering difficult communications'

    MRS Logo

    On Tuesday night the MRS Midlands group hosted a fantastic event discussing ‘Difficult Christmas Messages: Research and Comms Development in a Crisis Situation’. Speakers on the night were from bpas (British Pregnancy Advisory Service),...

  • How can market research help your social media strategy - for free?

    Social media and MR

    There are many sources available online to help you analyse your social media activity, but often budget constraints mean you can only tap into the basic free tools. Using basic research methodology you can...

  • What happens in a full service market research project?

    Full service

      Are you thinking about undertaking some research but not sure what that would involve? Or interested in working in market research but not sure what you would be doing? Take a look at our...

  • How to attract talent to market research

    Recruitment

    I’ve had several conversations recently with people who have lamented that new graduates aren’t drawn to their sector. “No one leaves university wanting to work in [insert profession here]” is a familiar phrase...

  • Holidays are coming...

    Xmas big

    Sitting in our office 4 floors above New Street has got us feeling all festive. By some miracle - only explicable by someone magical like Father Christmas - New Street has been transformed...

  • What you didn't know about the RbD team...

    21st

    As it is our 21st anniversary this year the team are feeling nostalgic and reminiscing about their personal highlights over the past 21 years. We thought we'd share some of the best  memories...

  • TalkTalk data security breach – what this means for market researchers

    Computer hack

    There’s been a lot of talk in the media this week about the data security breach of internet & phone line provider TalkTalk, with fears that hackers have managed to gain the personal...

  • Birmingham's booming!

    Birmingham Bull

    The West Midlands Business Desk has just announced Marketing Birmingham’s release of Birmingham’s visitor numbers for 2014 – up 9.4% on 2013. I’m pleased and disappointed at the same time! My positivity comes from...

  • How The Apprentice illustrates the necessity of market research

    Lord Alan Sugar

    With the return of The Apprentice this week, we can expect to see this year’s hopefuls setting out to prove to Lord Sugar that they can design great products, generate new ideas and...

  • Attracting & retaining creative talent. Part two.

    Black and white handshake 2

    I attended an event organised by Creative England & the IPA, which discussed the challenges the creative sector faces in attracting & retaining talent, below are some further points raised in the discussion. 1....

  • Attracting & retaining creative talent. Part one.

    Employment

    Last week I attended an event organised by Creative England & the IPA, which discussed the challenges the creative sector faces in attracting & retaining talent. Positively, we’re recognising the challenges and the informative...

  • Mobile madness or throwback to traditional surveys?

    mobile phone

    Mobile is important in research – but don’t forget about traditional survey platforms! We are already glued to our mobiles in many walks of life; we call, text, search, tweet, like, comment, navigate,...

  • What can researchers learn from the beautiful game?

    football

    Recently I have been reading a book called “The Nowhere Men” by Michael Calvin. The book details various stories of football scouts who have been responsible for some of the nation’s greatest talent....

  • What can the rugby world cup adverts teach us about engaging marketing?

    England rugby union

    We have heard and read, been told and re-told, that customer is KING. With this in mind, we should hardly be surprised with the news yesterday that John Lewis has promoted their Marketing...

  • Yes or No, Let the People Decide: The EU referendum.

    EU flag

    In social circles politics can be a taboo subject, but I suspect it may have crept into a few discussions as of late. Some of which, may have been about the public’s...

  • #researchmeetsretail A new twist on qualitative retail research

    Welcoem to GC 2

    We were approached by Grand Central to evaluate their forthcoming launch materials. We took a total of 16 consumers on a behind the scenes tour of the new Grand Central shopping centre as...

  • Market research placement

    rbd work placement

    As research was an integral component of my social policy degree, I gained an insight into both quantitative and qualitative research methodologies within a social context. Thus, after graduating I thought it was...

  • Video campaigns that REALLY know their audience

    Video x

    These campaigns all made me sit back and think WOW you guys have done your research. They're entertaining, emotive, inspiring and best of all totally hit the audience engagement piece. Bravo guys.  Project sunroof. Google We are...

  • What will GP buildings look like in the future?

    GP surgery

    Many of us would agree that trying to get an appointment with a local GP can be challenging.  The national media have not been shy in painting a picture of an overstretched primary...

  • How to make an audience feel special

    Happy audience

    I recently took a bag of clothes and books into a Barnardo’s charity shop, and upon handing them to the volunteer who was manning the desk, she asked me to register my details...

  • What affects online survey response rates?

    Online

      According to the Pew Research Center, the gold standard for surveys, online response rates are on a downward spiral. With so many more things to do online than just a couple of years...

  • An introduction to Market Research: An intern's view

    rbd work placement

    "Having studied market research at university as a part of my business management degree, I really wanted to get a taste for what it would be like in the real working world, so...

  • Communicate don't complicate. How to effectively communicate insights

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    As an industry, market research generates huge swathes of information. From ‘Big Data’ and long running quantitative tracking studies through to qualitative insights, and all of the desk research and workshop outputs in between,...

  • Finally some good news for retailers

    Online trading

     Results show more and more consumers agree, “now is a good time for people to make major purchases such as furniture or electrical goods.” This has translated into substantial increases in both the...

  • How can bloggers and vloggers support your business?

    e news

    There has never been a more important time for retailers to directly engage with their customers. A popular way brands are doing this is in the blogging world- where vloggers & bloggers such...

  • Barriers to consumers installing underfloor heating in their home.

    Barriers

    If, unlike Birmingham, you are experiencing a summer holiday heatwave you might think the topic of underfloor heating is a little out of place. But evidence suggests that summer is actually the season...

  • The truth behind databases used for market research

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    Recent research by Verve has found that consumers are deliberately giving false information to brands, such as fake addresses, date of births and email addresses, concluding this is devaluing the databases brands work...

  • The rise of the ethical consumer. What does it mean for brands?

    idea

    Brands of today are continuously faced with having to adapt to the changing needs and trends of society. These days it seems it is simply not enough for brands to provide a quality...

  • Quality over Quantity: consumer communication

    Quality

    Recent research by Aimia identified a strand of consumer described as ‘high volume sensitive’ who will quickly switch off from brands who bombard them with non-specific, high volume marketing communications including texts and emails.  In...

  • Can we predict consumer behaviour within professional services?

    Social 3

    Choosing a law firm – can we predict consumer behaviour? What are the factors that would influence why a potential client would choose a certain firm over another? On the surface, this might...

  • Easy ways to gather customer feedback

    customer feedback

    Putting the customer at the heart of everything, how do you gather feedback from the people who matter the most?  Listening to customer feedback Through our recent work evaluating levels of satisfaction of...

  • Use of social media by membership associations

    clipboard

    Almost all membership associations are using at least one form of social media. Twitter is the most common followed by LinkedIn, Facebook and YouTube. Almost two-thirds of membership associations would describe their social media...

  • 8 great campaigns from June

    niagra

    Here's a list of 8 great campaigns sourced around the web from June. Happy Hump Day!  1. Finger clickin’ good Thanks to Wallblog’s ‘The Daily Poke’ for sharing KFC’s new campaign introducing a Bluetooth...

  • Facebook vs YouTube

    Fb vs YT

    In the 1960s we saw the emergence of the TV and its ascent over radio as a popular entertainment source. Fast-forward to 2015 and video is more prominent than ever with YouTube being...

  • Survey highlights reaction to bad table manners

    Bekkie

    Recently the Times reported that one in five people has been embarrassed by their partner when eating out. Their misdemeanours were not listed in the article in full but given by way of...

  • Meeting Generation Z and why I'm excited they're here

    Zoella

    Last Thursday evening the Market Research Society's Midlands group ran a free event in which presenters from One-MS and Mattesson’s shared their research and experience of marketing to Generation Z. We, the audience, had...

  • What does the future hold for my website?

    www

    In late November 2014, the Wall Street Journal wrote an article entitled “The Web is dying; apps are killing it” emphasising the continued rise and strength of apps in modern technology. But this...

  • 10 ways to get ahead in your career

    business conf

    *It’s on you, go get it!* 1. It’s up to you to make it happen, training, pay rise, promotion – it’s your career steer it where you want. It is 100% your responsibility,...

  • Tired of the trialing tech

    Small wifi

    When I discovered Tesco had teamed up with Unilever to trial iBeacon technology in 270 of its ‘Express’ stores, with offers for Magnum’s latest Black and Pink ice-creams, I found myself strangely sceptical...

  • Step into research

    Walking

    Just how many steps do modern market researchers take on a day to day basis? Inspired by this question, and by the interest expressed by my colleague in his musings last month I have...

  • How has Google's mobile algorithm impacted membership organisations?

    Members 2

    I can’t help wondering how Google’s recent algorithm update to boost the ranking of mobile-friendly pages on mobile search results is impacting membership associations. I specifically mention these associations because many of them are...

  • Moderating focus groups - a beginners perspective

    Focus group

    Having recently had the opportunity to take part in a qualitative training day focusing on moderating skills, hosted by Joanna at QualitativeMind, it’s fair to say I learnt a lot. The session started...

  • When is direct advertising too direct?

    barriers

    A recent article from Marketing Week discussed how Macmillan Cancer Research is using direct, targeted adverts to increase fundraising for the charity, using; 'social pressure… showing how many people are donating on that...

  • How can you manage drop out rate from your survey?

    Sleeping at desk 2

    I’m sure many researchers will agree when I say keeping respondents engaged within a survey is easier said than done. This is unsurprising when you discover that the average attention span of an...

  • The Power of Google

    Graph

    Have you ever asked a question and had the response "Just Google it"? Don’t worry you’re not alone, according to internet live stats, since its creation Google has become an ever growing behemoth with...

  • Website reviews

    Broadband www

    Having recently conducted a review into the websites of a few of our longstanding clients across our different sectors, the findings are remarkably similar. We used qualitative research to speak to the users...

  • Learn from the best

    Gold tropho

    With the news released today that Aldi has overtaken Tesco in the Brandz100 ‘Most Valuable Global Retail Brands’ through its 22% growth, an interesting shift has clearly been highlighted in the behaviours of today’s consumers and...

  • What does your audience want from you?

    representation icon

    I think there’s a general consensus that content is king. Whether it be audial, visual or in text form the relevance of the content delivered is critical in engaging the desired audience. I read...

  • Video didn't just kill the radio star

    Video

    If you don’t know the hit ‘Video killed the radio star’ – it’s a nostalgic track by the Buggles, about the changes in technology in the 1960’s and the emergence of TV as...

  • Alternative ways of managing research

    barriers

    After building a market research career for 16 years, I have never worked client side. And for this reason I jumped at a recent opportunity to support one of our long-standing clients who...

  • How to successfully engage hard to reach B2B audiences

    Hard to reach

    As all B2B researchers know, reaching out to certain groups within the population can be very challenging. With workers struggling to juggle their busy diaries of work, rest and play, it can be...

  • What is your passion?

    Thumbs up

    I loved reading this article 'A passionate plea for passion in research'. Rachel I commend you on your passion for your role & your respect for where all of our market research answers...

  • Mobile research - recognising some of the pitfalls

    Iphone

    Travelling back from a client meeting yesterday on the train, I suffered the modern day curse of phone battery failure.  How could I possibly operate successfully without my phone for the remainder of...

  • If the election was based on...

    Twitter chart

    With Election Day looming poll hype is at fever pitch. With all of the campaigning reaching its last day we reflected on what those efforts might have meant if the election was based...

  • What's the most trusted trade?

    Rosette infograph

    RbD works with a number of brands that support and sell to the nation’s tradespeople and thought it might be fun to understand which trades were the most trusted by homeowners.  In a study...

  • Gamification

    Gamefication

    How to increase engagement in market research studies? With the seemingly never ending rise in influence of the internet, every business appears to be striving to attain feedback on its products and services....

  • Operation teddy bear

    Op teddy bear image.jpg

    Please raid your attics for any long-lost teddy bears and bring them along to our impromptu Teddy Bear Lunchtime Picnic this Thursday 30th April. Research by Design and Syndicate Communications are calling all colleagues...

  • Discount retail: attracting and keeping shoppers

    Retail image

    Discount retailers, either in the grocery sector or single-price-point category, were one of the big winners during the recession. Now, as we enter a new period where shoppers are less hard-pressed, how will...

  • Millennials and their mobiles... Mastering mobilegeddon

    Iphone

    These days you can compare and read online reviews on almost everything before you buy; from hammocks to hoovers, holidays to cars and credit cards to make up… the list goes on. According to...

  • Levels of trust in professional services

    Black and white handshake 2

    Trust in government, public institutions and professional groups has been slipping in the past decade. To some extent, we can say that this has been fuelled by whistleblowing, issues over Parliamentary expenses, as...

  • The picture of political polls

    Pie in box

    As we head into our general election the only thing busier than the party leaders’ campaigns are the number of polls and statistics released about public views. At a time when market research...

  • Sharing of GP medical records across the medical profession

    Health Social Care

    Sharing data across the NHS is a topical subject at the moment, with the national care.data programme and other schemes attracting media coverage and public policy debate. Some Clinical Commissioning Groups (CCGs) are...

  • Emerging technologies in the retail sector

    Retail image

    The retail industry is advancing fast. The fact that many consumers now prefer to shop online means their expectations of the in-store experience are even higher and should match, if not exceed, the...

  • What does the John Lewis Christmas campaign tell us about ad measurement?

    Christmas shopping

    What does the John Lewis Christmas campaign tell us about ad measurement? How can brands cut through on air at Christmas time? It’s the time of year when the media landscape is even...

  • Testing bathrooms in the showroom

    Shower BOUGHT

    When asked about their potential purchasing habits, around three in ten consumers claim they would ‘sit on the toilet’ in a bathroom showroom (prior to purchase) to ensure the product is right for...

  • When actions speak louder than words for membership organisations

    Teamwork

    One of the issues that constantly raises itself in Research by Design’s projects with membership organisations is the need for strong and relevant representation. Representation can be the primary motivating factor for some people...

  • How will predicted demographic changes affect the bathroom industry?

    Quantitative

    Demographics form part of many projects undertaken by Research by Design. At first glance you’d be forgiven for thinking they were irrelevant to bathroom sales, but when you stop to consider some interesting...

  • The impact of online reviews for offline businesses

    Online for offline business

    For better or worse, the Internet has seriously revolutionised the way we live. But it wasn’t so long ago when a substantial proportion of consumers were cautious and suspicious of making online purchases...

  • Top tips for your next email survey

    e news

    For some research audiences, responses to the humble email survey request are in decline. As technologies race ahead, respondents are increasingly more likely to interact with instant, ‘in the moment’ messaging services and...