How RbD helped MCA-Fusion build a clear picture of its different customer groups and develop a Customer Value Proposition that would meet their needs and expectations, thereby supporting the company’s goals for growth and profitability.
MCA-Fusion Hire and Repair is the UK’s leading provider of electrofusion and butt fusion PE pipe welding equipment, hiring, selling and repairing equipment. To optimise its performance, MCA-Fusion Hire and Repair needed to obtain a greater understanding of the differing needs of its customers to help develop a clear and compelling Customer Value Proposition (CVP).
At RbD, we take a structured approach to helping clients progress from their initial ideas right through to a high-level roadmap to implement the CVP. Collaborating closely with MCA-Fusion, we worked through four key steps:
Find out more about our Customer Value Proposition approach and how it could help your organisation.
Our evidence-based and action-oriented approach helped MCA-Fusion fast track internal discussions and planning, going from initial ideas to agreed CVP and high-level roadmap in just 5 months. As a result of RbD’s work, the company has used the CVP to:
- help shape strategic direction going forward
- align conversations among senior stakeholders
- secure additional corporate investment
- define KPIs and metrics to drive service levels.
Adam Pitt, MCA Fusion Hire Trading Director, “I have greatly appreciated working with Research by Design developing our Customer Value Proposition The results were obtained through an integrated programme of internal workshops and customer research. RbD gained a good understanding of our business, and the final Customer Value Proposition has provided actionable results that have been incorporated into our strategic plan. RbD were professional, thorough and really got under the skin of our business. This process has driven real value for the business.”
Get in touch to find out more about how RbD can help your organization develop a compelling Customer Value Proposition.
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