Big Cat

big cat logo

RbD partners with Big Cat on new product development

Big Cat is a leading marketing and communications agency based in the Jewellery Quarter in Birmingham. RbD recently partnered with them to market an exciting and innovative new food product for a fresh food manufacturer and distributor, due to hit the shelves soon. Big Cat were commissioned to manage the entire launch, from branding and name generation, through to packaging design key messaging development, digital marketing and PR, and were looking for a research partner who could provide invaluable insight at various stages. As the product hasn’t hit the shelves yet we can’t give too much away.

Our Approach:

The research programme included:

  • an initial hall test to quantify interest amongst the target market
  • focus groups to explore occasions, refine marketing messages and test different product options
  • follow up interviews to test product refinements and packaging

The Outcome:

The campaign is in the final stages of development and the product is due to be launched in Q2 2017. RbD’s work helped to define the target market, create effective marketing messages, logos and brand positioning and to create engaging and eye catching packaging to make the product stand out on the shelf.