Customer Value Proposition

Research by Design works collaboratively with companies across a range of sectors to help them better understand their customers and articulate a clear and compelling customer value proposition. Our experienced research team has wide ranging experience of the challenges faced by companies including:

Manufacturing and engineering – from product development to rebranding or expansion
Retail and leisure – from attracting new customers to retaining them long term;
Health and social care – from gaining patient insight to identifying rationalisation opportunities;
Kitchens and bathrooms – from understanding brand perceptions through to segmenting customers.

As organisations across these sectors strive to optimise their offering for customers – both B2B and B2C - it can be hard to truly understand what people want, get everyone on the same page internally, and articulate the value of your products and services in a compelling way. Value proposition design offers a powerful and proven methodology* to address these challenges.

Member Value Prop 3


Research by Design’s value proposition workshop can help companies:

• understand what value proposition design is and why it matters
• step into customers’ shoes to focus on their goals, issues and desires
• build alignment among internal stakeholders around the value proposition
• review the current value proposition and identify opportunities to enhance
• develop a clear statement of the company’s value proposition.

Value proposition design can drive success for your company by:

• challenging internal assumptions about what customers want
• shift from focusing on features and benefits to value
• infuse your marketing with a powerful statement of the value of membership
• inform strategic planning and improve or refresh existing offerings.


Testimonial from Adam Pitt, MCA-Fusion Hire Trading Director, MCA-Fusion Hire and Repair:

"I have greatly appreciated working with Research by Design developing our Customer Value Proposition. The results were obtained through an integrated programme of internal workshops and customer research. RbD gained a good understanding of our business and the final Customer Value Proposition has provided actionable results that have been incorporated into our strategic plan. RbD were professional, thorough and really got under the skin of our business. This process has driven real value for the business."


Get in touch with us to discuss how our value proposition work could help your company.