Manufacturing & engineering

icon manufacturing and engineering

We work collaboratively with companies in the manufacturing and engineering sector to help them better understand their customer base, looking specifically at distribution, marketing and sales channels. We particularly add value at the new product development phase, consulting with a wide range of stakeholders on your behalf and making independent recommendations to you about the best way to move forward.

We have worked with a range of companies in this sector; many are often in a period of transition, rebranding or expansion. We are skilled at securing a range of views from all levels of a supply chain, across both national and - where required- global audiences.  Our particular skill is taking these diverse views and formulating sets of recommendations that will have impact for your business.

Find out how our Customer Value Proposition workshop can help you optimise your offering.

Cox Wokingham Plastics Bought
Cox Wokingham Plastics

The Challenge: Established over 70 years ago, Cox Wokingham Plastics Limited (CWPL) is one of the largest plastic thermoforming specialists in the UK.  Thermoforming is the generic name for the conversion of sheet plastic into 3D shapes and components by the application of heat and vacuum/pressure generally in conjunction with...

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Polypipe Underfloor Heating

The Challenge: Polypipe design, develop and manufacture the most comprehensive range of plastic piping products in the UK, with over 20,000 products available. Formed of three divisions, Polypipe Building Products are manufactured solely in the UK and are carried by 8,000 stockists nationwide.

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Morris siteee
Morris Site Machinery (formerly ArcGen Hilta)

The Challenge: Morris Site Machinery is a leading British manufacturer and distributor of a range of world leading on-site machinery through their brands; ArcGen, Hilta, SMC, Denyo, Alcon and Softlite.

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MCA fusion hire and repair logo
MCA-Fusion (part of the Wolseley Group) Customer Value Proposition

How RbD helped MCA-Fusion build a clear picture of its different customer groups and develop a Customer Value Proposition that would meet their needs and expectations, thereby supporting the company’s goals for growth and profitability.

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Polypipe underfloor logo

RbD always demonstrate a clear understanding of our industry and are therefore able to offer genuine insight and guidance for our business going forward. A presentation from RbD always sparks some interesting discussions among the team.


Rachel Smith, Marketing Communications Manager, Polypipe
morris logo 2

I thought the previous project Research by Design undertook for us was very good, but this recent one has surpassed that. The insights you have provided give us clear direction on the challenges facing the business and the changes we need to implement to ensure success continues in the future.


Mark Hodgkins, CEO Morris Site Machinery, CEO , Morris Site Machinery