Retail & leisure

icon retail and leisure

Leisure time is short for consumers and competition is fierce. We are passionate about helping retail, leisure and hospitality brands develop compelling propositions that keep consumers coming back time and time again. The work we have undertaken has informed leading strategies, helped re-shape or re-brand older venues or been used to evaluate communication activity.

Using a variety of innovative methods, our team unpick the functional and emotional factors that drive shoppers or visitors to their preferred destination. We believe that the research tool should reflect your brand values. Using the latest thinking in shopper engagement, incentivisation, gamification and behavioural economics, our research solutions achieve high response rates.

We have worked with a host of shopping centres across the country, in both metropolitan and smaller urban centres. This includes; Brent Cross in London, Bullring & Pallsades in Birmingham, Highcross in Leicester, Queensgate in Peterborough and various transport retail hubs. We have also worked with many Business Improvement Districts, assisting them to understand the priorities of both visitors and levy payers. Our research experience extends way beyond shopping however, with a host of projects for garden centres, exhibition venues, fashion events, and places of worship.

Find out how our Customer Value Proposition workshop can help you optimise your offering.

Retail image
Brent Cross

The Challenge: As a long-established brand, what do you do when you’ve been around for many years and are facing ever increasing competition from new, vibrant competitors?

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The Challenge: Webbs is a privately owned business committed to providing the very best for garden and home. The brand has two retail sites situated in the centre of England.  Customers visit Webbs for a variety of reasons; many are keen gardeners, but Webbs is also a destination centre for...

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big cat logo
Big Cat

RbD partners with Big Cat on new product development

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Hammersons PLC logo

Good value for money. Speedy response. Good retail insight. Fun and useful reports. Good retail insights. Strong team who are good with respondents and articulate presenters.


Phil Drinkwater, Hammerson
Marstons trans logo

We have worked with RbD for a number of years to supply insight into the Premium Bottled Ale category. As well as providing findings and recommendations that feed into our yearly Premium Bottled Ale Report, the results form a crucial part of our strategic planning for Marston’s future involvement in this rapidly expanding category. RbD have become a trusted partner, working collaboratively with us and delivering insight that is relevant and well thought through.


Carl Middleton, Head of Off Trade & Export, Marston’s Beer Company
Webbs logo 2

This project was something totally new to myself and my team and we were pretty daunted at the beginning by the scale of it but RbD were there every step of the way, patiently explaining things in an understandable manner which made everything a lot easier for us.  We worked very closely with a couple of members of RbD and felt involved at all stages.


Claire Wilson, Marketing Manager, Webbs