Archive: August, 2016

  • Member experiences that result in advocacy, or not

    advocacy blue

    What is it about the member experience that results in members advocating, or not, others to join their professional association? For many it’s a culmination of experiences, though there can be just one key touchpoint that can lead to a make or break, as my examples below show: This member was...

  • 5 top communication tips for membership organisations


    Research by Design often undertakes research with prospective members of an organisation as the results can help guide strategy planning in a number of valuable ways. Communication is always key so we have identified a few hints and tips to help membership organisations evaluate how effective theirs is. Identify your target...