Conformity is a type of social influence that elicits a change in belief or behaviour to fit in. We’ve all shown examples of conforming, whether that be agreeing with our friends that we also LOVE the new Beyoncé album (even though we secretly can’t stand it) or agreeing with our...
Celebrating our 23rd birthday today, we’re reflecting on our journey through market research. With an extra year under our belt and over 100 combined years in market research we thought we’d share our highlights from the past year! Over the past year...
We’ve worked in many sectors and industries, speaking to...
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