As a final year French Studies and History undergraduate, the time to apply for jobs is fast approaching and with no clear career path, it was quickly becoming a daunting prospect. After undertaking an internship at a Marketing & PR Agency over the summer, I knew that I wanted a...
Online discussion groups are quick and convenient methods of collecting qualitative data. They are a modern and innovative alternative to traditional face-to-face group discussions (focus groups, mini groups, etc…) that require physical presence from participants at an agreed meeting place.
There are 3 main types of online discussion groups:
Online Focus Groups...
The top goal for member organisations in 2017 is increasing member engagement.
Engagement matters. Engaged members are more likely to renew AND they are more likely to advocate. The value of engaged members is immense.
But many member organisations struggle to define what engagement means for them, let alone measure it in...
As a part of my Marketing Degree at Aston University, it was mandatory for me to complete an industrial placement as my third year. After applying for the job, and completing several interview stages, I was delighted to be offered a position within the team at Research by Design as...
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