Archive: March, 2018

  • An ideal taster into the world of market research

    SetSize620246 rbd work placement 2

    I graduated from University with a BA in History and a hazy vision of how I wished to develop the learnings from my degree. What I did know was that I loved the research element of my course and wanted to explore how this could be translated into a business...

  • Packaging testing

    noun 1203983 324d92

    What's in the box? Back in 2001 Nestlé spent £3 million in marketing to ease the transition from KitKat’s foil and paper wrapper to flow-wrap because they knew the packaging was a key part of having a KitKat. It’s been nearly two decades, but I can still remember sliding my thumb...