Archive: October, 2018

As membership organisations strive to get to grips with technology and the disruption it often brings, the need for leaders who ‘get’ digital and can lead related initiatives effectively is only growing. In the latest Digital Excellence Survey, professionals from a broad cross-section of UK membership organisations and associations admitted that...

This year, Research by Design was one of the official partners for the annual Membership Excellence conference held in London which proved to be a successful day of many insightful talks from across the membership sector. One talk, delivered by Laura Chamberlain of Warwick University, raised a particularly thought-provoking point...

“There’s an app for that!” is a common refrain these days. Not surprising when you consider that a staggering 7,574 apps are reportedly released every day across Android and iOS[1]. The sobering reality is that 99.9% of these apps will not become financially successful, according to Gartner. For companies and entrepreneurs...

Over the years, companies have adapted their approach when developing new products to meet expectations from consumers. Rather than simply being shown and persuaded to purchase a new product, many individuals now expect greater levels of interaction with brands and welcome the chance to input into a product’s development. Consumers...