Category: B2B

  • How to structure a good research brief


    Like many other things in life, you get out of a research project what you put into it. The time you spend at the beginning of a project, thinking about exactly what you want to get from the research, is crucial and will reap you rewards when the end results are...

  • 5 steps to get on the fast track to a great Customer Value Proposition

    Member Value Prop 3

    Having a great Customer Value Proposition (CVP) is often considered the ‘secret sauce’ of successful companies. However, knowing how to design and deliver the right CVP, one that your customers will love, can be a daunting prospect. At RbD, we take a structured approach to helping clients progress from their initial...

  • Does smarter equal better?

    kitchen and bathrooms

    Smart technology and connected homes seem to be the new trend within the kitchen and bathroom industry. Manufacturers and retailers are finding new and innovative ways to create more personalised technology which has a focus on work, leisure, health and relaxation. In a world where technology is ever-changing and pioneering devices...

  • Breakfast focus groups

    Coffe cup
  • How can bloggers and vloggers support your business?

    e news

    There has never been a more important time for retailers to directly engage with their customers. A popular way brands are doing this is in the blogging world- where vloggers & bloggers such as Zoe Sugg Zoella  & Chiara Ferragni have become retail outlets in themselves, not just endorsing, but selling...

  • The truth behind databases used for market research

    Magnifiying glass22.png.jpg

    Recent research by Verve has found that consumers are deliberately giving false information to brands, such as fake addresses, date of births and email addresses, concluding this is devaluing the databases brands work hard to collate. The study, which surveyed more than 2,400 consumers, found that six in ten consumers intentionally...

  • Can we predict consumer behaviour within professional services?

    Social 3

    Choosing a law firm – can we predict consumer behaviour? What are the factors that would influence why a potential client would choose a certain firm over another? On the surface, this might seem like quite a straight forward question.  Indeed, at a rudimentary level, we can even try and predict this...

  • How to successfully engage hard to reach B2B audiences

    Hard to reach

    As all B2B researchers know, reaching out to certain groups within the population can be very challenging. With workers struggling to juggle their busy diaries of work, rest and play, it can be tricky to find a time to get a group of busy people to sit down together and...