Category: Membership

  • 4 ways to foster digitally-ready leaders in your membership organisation

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    As membership organisations strive to get to grips with technology and the disruption it often brings, the need for leaders who ‘get’ digital and can lead related initiatives effectively is only growing. In the latest Digital Excellence Survey, professionals from a broad cross-section of UK membership organisations and associations admitted that...

  • Loyalty vs. Habit behaviour: What is the difference?

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    This year, Research by Design was one of the official partners for the annual Membership Excellence conference held in London which proved to be a successful day of many insightful talks from across the membership sector. One talk, delivered by Laura Chamberlain of Warwick University, raised a particularly thought-provoking point...

  • Has the 'market-driven' approach taken the front seat of 2018?

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    Over the years, companies have adapted their approach when developing new products to meet expectations from consumers. Rather than simply being shown and persuaded to purchase a new product, many individuals now expect greater levels of interaction with brands and welcome the chance to input into a product’s development. Consumers...

  • 4 tips for engaging young people with your organisation

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    Here at Research by Design, when conducting research for membership organisations we often see a low percent of students/ young people making up the total figures. Whilst many associations do already offer discounted, or even free, membership to this group, that is not always enough to truly pique their interest and begin building engagement...

  • 30 elements of value matter to your members: Do you know what they are?

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    At Research by Design, we work with membership organisations to dig deeper into member wants and needs to understand what they truly value. To do so, we draw on our wealth of experience in the membership sector – plus the richest and most robust insights from the value proposition literature....

  • How loyalty schemes can help encourage engagement

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    Tesco has announced it is making even more changes to the popular Clubcard loyalty scheme to focus more on rewarding customer loyalty rather than just using it as another marketing tool. CEO Dave Lewis explains that Tesco is aiming to further increase its brand perception and engagement to compete with...

  • “Thank you for putting me in touch with people who live and breathe the same challenges as me” – The role of market research in the Member Engagement matrix

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    Many membership organisations grapple with how to encourage more of their members to engage or interact with them. This is a challenge we hear again and again from the organisations we work with – most evidence of members interacting with their professional association comes from an ‘engaged minority’ and the...

  • Going beyond words: Creating a Member Value Proposition that has real impact

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    The membership industry is all a-buzz about hitting the Member Value Proposition nail squarely on the head. And rightly so. For organisations that get the value proposition right, not only do members gain the value they are seeking, but value also flows back to the organisation. Getting it right can seem...

  • Can increased Member Engagement help to reduce feelings of loneliness?

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    As a nation, we are moving towards a much greater recognition and understanding of mental health. With many people now using the internet to form networks, friendships and attachments, it is unsurprising that questions are being asked about real world loneliness. In response to this, researchers from Manchester, Exeter and Brunel...

  • 5 steps to get on the fast track to a great Customer Value Proposition

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    Having a great Customer Value Proposition (CVP) is often considered the ‘secret sauce’ of successful companies. However, knowing how to design and deliver the right CVP, one that your customers will love, can be a daunting prospect. At RbD, we take a structured approach to helping clients progress from their initial...

  • 8 ways to check whether your Member Value Proposition is fit-for-purpose

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    2017's Digital Excellence Research Report highlights a worrying trend: less than 4 in 10 associations believe that member value has increased over the past year. This is despite rises in member engagement and increased member levels. Why is it worrying? Value is right at the heart of sustainable success for membership organisations....

  • Digital Excellence 2017

    With the MemberWise Digital Excellence successfully delivered this week, it is timely to reflect on the key goals of membership associations and how these goals will continue to be realised into 2018. Most commonly, those who completed the Digital Excellence Survey undertaken by Research by Design on behalf of MemberWise, indicated...

  • Member engagement: why one size doesn’t fit all organisations

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    The top goal for member organisations in 2017 is increasing member engagement.  Engagement matters. Engaged members are more likely to renew AND they are more likely to advocate. The value of engaged members is immense.  But many member organisations struggle to define what engagement means for them, let alone measure it in...

  • The benefits of a regional presence for membership organisations

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    Lack of a regional presence seems to be a reoccurring theme that comes up time and time again in our research with membership organisations. Many membership organisations, as well as big businesses and institutions, have their main headquarters based in the UK’s capital city - London. There is no surprise there,...

  • Why is it crucial to segment your members?

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    Within membership organisations, the database is one of the most valuable features. It usually shows an endless list of names (sometime thousands and thousands of members) with contact details, grades, career status, etc. Whilst the database is important to contact your members and keep them informed, the key question is...

  • "I don't have time!"

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    One of the questions membership organisations ask is why attendance levels are so low at their events or how they get members to be more actively engaged with the organisation. The common answer we hear from members is “I don’t have time”. Members, like everyone else, lead busy lives; alongside...

  • How to reach out to your members?

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    Members are often at the heart of membership organisations, but keeping current members engaged or reaching out to them in addition to new potential recruits is not always an easy task. For a long time, magazines and emails have been used as the key channels to communicate with members but...

  • Ensuring organisational buy-in to research

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    An important piece of research we do is ensuring that we have organisational buy in from the start of a research project. Without this we can end up with results that do not meet the organisations objectives or are not valued and ultimately not used. In our experience, research programmes that...

  • Member benefits – Why less is more

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    Offering a benefits package is crucial to members as it provides them with a return on their membership fee. However, over the years our research has identified that members cannot always recall the benefits on offer. Most of the time this is because there is an extensive list that is...

  • Client support really helps boost response rates for online surveys in the membership sector

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    Proverbs and phrases aide, the sentiment is true – when we work together, we are undoubtedly stronger. This is definitely the case for boosting response rates for online surveys undertaken amongst membership organisations, and this paper outlines some of the best ways to achieve this.  We all live busy lives and...

  • Member experiences that result in advocacy, or not

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    What is it about the member experience that results in members advocating, or not, others to join their professional association? For many it’s a culmination of experiences, though there can be just one key touchpoint that can lead to a make or break, as my examples below show: This member was...

  • 5 top communication tips for membership organisations

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    Research by Design often undertakes research with prospective members of an organisation as the results can help guide strategy planning in a number of valuable ways. Communication is always key so we have identified a few hints and tips to help membership organisations evaluate how effective theirs is. Identify your target...

  • Top tips on membership retention

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    The key to understanding membership retention is to take a step back, put yourselves in the shoes of your members and really reflect on what is important to them as individuals. There are many things that can help a member feel more bonded to an organisation at an individual level,...

  • Mobile madness or throwback to traditional surveys?

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    Mobile is important in research – but don’t forget about traditional survey platforms! We are already glued to our mobiles in many walks of life; we call, text, search, tweet, like, comment, navigate, shop, take photos, record videos, play games, use apps and generally hate to be parted from our electronic...

  • How to make an audience feel special

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    I recently took a bag of clothes and books into a Barnardo’s charity shop, and upon handing them to the volunteer who was manning the desk, she asked me to register my details with them. Along with the opportunity for them to claim back gift aid, they also said that...

  • The truth behind databases used for market research

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    Recent research by Verve has found that consumers are deliberately giving false information to brands, such as fake addresses, date of births and email addresses, concluding this is devaluing the databases brands work hard to collate. The study, which surveyed more than 2,400 consumers, found that six in ten consumers intentionally...

  • Use of social media by membership associations

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    Almost all membership associations are using at least one form of social media. Twitter is the most common followed by LinkedIn, Facebook and YouTube. Almost two-thirds of membership associations would describe their social media presence as fairly strong though recognise that it could be better. This probably explains why most are...

  • How has Google's mobile algorithm impacted membership organisations?

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    I can’t help wondering how Google’s recent algorithm update to boost the ranking of mobile-friendly pages on mobile search results is impacting membership associations. I specifically mention these associations because many of them are either registered charities or operate in the not-for-profit sector where expenditure is watched very carefully by...

  • When actions speak louder than words for membership organisations

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    One of the issues that constantly raises itself in Research by Design’s projects with membership organisations is the need for strong and relevant representation. Representation can be the primary motivating factor for some people joining an organisation - in order to feel they are part of a collective that campaigns and...