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How to reach out to your members?

Members are often at the heart of membership organisations, but keeping current members engaged or reaching out to them in addition to new potential recruits is not always an easy task. For a long time, magazines and emails have been used as the key channels to communicate with members but as our world rapidly evolves, new means of communication have also appeared, enabling organisations to reach out more effectively to their members.

With print magazines showing a sharp decline over the last couple of years, digital has emerged as the new trend enabling segmented and targeted communication through different channels such as:

  • Online websitesreach members
  • E-newsletters
  • Magazine websites
  • Social media channels
  • Job sites
  • Panels and communication forums

Moving to digital and sharing powerful online content (e.g. videos, blog) represents an excellent platform to develop your online community and grow members’ engagement and retention.

Getting your members engaged can also be done through events, allowing a more face to face and interactive approach that is often missing in other forms of communication. Events can be used to inform, engage and encourage members’ participation with an organisation. They can take different forms such as:

  • Networking eventsreach members2
  • Awards events
  • Trainings
  • Conferences
  • Round-tables

Opening events to non-members is also the path to attract new members. Most importantly, bringing people together is a great opportunity to both educate and engage about what you have to offer and spread your message to a much wider audience. The social element is a key part of member engagement as it also allows direct contacts between members/non members and the organisation, thus helping to build a stronger connection.

To find out more about member engagement, please visit our member engagement section on our website or contact us directly. 

By Rapha Quere, Senior Research Executive


This entry was posted in Membership, tagged Communication, Engagement, Technology, Member Behaviour and posted on January 9, 2017

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