Tag: Communication

  • Has the 'market-driven' approach taken the front seat of 2018?

    cable call communication 33999

    Over the years, companies have adapted their approach when developing new products to meet expectations from consumers. Rather than simply being shown and persuaded to purchase a new product, many individuals now expect greater levels of interaction with brands and welcome the chance to input into a product’s development. Consumers...

  • "I don't have time!"

    time

    One of the questions membership organisations ask is why attendance levels are so low at their events or how they get members to be more actively engaged with the organisation. The common answer we hear from members is “I don’t have time”. Members, like everyone else, lead busy lives; alongside...

  • How to reach out to your members?

    comms blue

    Members are often at the heart of membership organisations, but keeping current members engaged or reaching out to them in addition to new potential recruits is not always an easy task. For a long time, magazines and emails have been used as the key channels to communicate with members but...

  • 5 top communication tips for membership organisations

    Communications

    Research by Design often undertakes research with prospective members of an organisation as the results can help guide strategy planning in a number of valuable ways. Communication is always key so we have identified a few hints and tips to help membership organisations evaluate how effective theirs is. Identify your target...

  • Top tips on membership retention

    Handshake people

    The key to understanding membership retention is to take a step back, put yourselves in the shoes of your members and really reflect on what is important to them as individuals. There are many things that can help a member feel more bonded to an organisation at an individual level,...

  • Craft beer, marketing and understanding the customer

    Purity brewing

    Members of the Research by Design team attended a learning event with a twist on Thursday evening.  CIM organised a highly original – and interactive - session at the Pure Bar in Birmingham which included a beer and food tasting session, a cellar tour and an overview of the Purity...

  • How to attract talent to market research

    Recruitment

    I’ve had several conversations recently with people who have lamented that new graduates aren’t drawn to their sector. “No one leaves university wanting to work in [insert profession here]” is a familiar phrase to many. It’s often been said of market research too, with many researchers falling into the profession...

  • Attracting & retaining creative talent. Part one.

    Employment

    Last week I attended an event organised by Creative England & the IPA, which discussed the challenges the creative sector faces in attracting & retaining talent. Positively, we’re recognising the challenges and the informative event highlighted some solutions. 1. Training & development over monetary benefits Ollie Purdom, Director at Pitch Consultants, a specialist...

  • How to make an audience feel special

    Happy audience

    I recently took a bag of clothes and books into a Barnardo’s charity shop, and upon handing them to the volunteer who was manning the desk, she asked me to register my details with them. Along with the opportunity for them to claim back gift aid, they also said that...

  • Communicate don't complicate. How to effectively communicate insights

    Becky powerpoint blog image.jpg

    As an industry, market research generates huge swathes of information. From ‘Big Data’ and long running quantitative tracking studies through to qualitative insights, and all of the desk research and workshop outputs in between, information is our currency. However, I can’t help thinking that our industry is guilty of devaluing...

  • How can bloggers and vloggers support your business?

    e news

    There has never been a more important time for retailers to directly engage with their customers. A popular way brands are doing this is in the blogging world- where vloggers & bloggers such as Zoe Sugg Zoella  & Chiara Ferragni have become retail outlets in themselves, not just endorsing, but selling...

  • The truth behind databases used for market research

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    Recent research by Verve has found that consumers are deliberately giving false information to brands, such as fake addresses, date of births and email addresses, concluding this is devaluing the databases brands work hard to collate. The study, which surveyed more than 2,400 consumers, found that six in ten consumers intentionally...

  • Use of social media by membership associations

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    Almost all membership associations are using at least one form of social media. Twitter is the most common followed by LinkedIn, Facebook and YouTube. Almost two-thirds of membership associations would describe their social media presence as fairly strong though recognise that it could be better. This probably explains why most are...

  • Meeting Generation Z and why I'm excited they're here

    Zoella

    Last Thursday evening the Market Research Society's Midlands group ran a free event in which presenters from One-MS and Mattesson’s shared their research and experience of marketing to Generation Z. We, the audience, had a great evening being introduced to this group and I ended the night feeling excited about the...

  • 10 ways to get ahead in your career

    business conf

    It’s on you, go get it! 1. It’s up to you to make it happen, training, pay rise, promotion – it’s your career steer it where you want. It is 100% your responsibility, don’t wait around for someone else to hand you the career you want. The most important thing I’ve...

  • Step into research

    Walking

    Just how many steps do modern market researchers take on a day to day basis? Inspired by this question, and by the interest expressed by my colleague in his musings last month I have been giving this some thought. We are seeing that wearable fitness devices are growing in popularity, and it...

  • Moderating focus groups - a beginners perspective

    Focus group

    Having recently had the opportunity to take part in a qualitative training day focusing on moderating skills, hosted by Joanna at QualitativeMind, it’s fair to say I learnt a lot. The session started off with a quote: “Interviewing is rather like a marriage: everybody knows what it is, an awful lot...

  • When is direct advertising too direct?

    barriers

    A recent article from Marketing Week discussed how Macmillan Cancer Research is using direct, targeted adverts to increase fundraising for the charity, using; 'social pressure… showing how many people are donating on that day in [your] location.’ In a world where we’re constantly connecting and sharing more than ever, where...

  • How can you manage drop out rate from your survey?

    Sleeping at desk 2

    I’m sure many researchers will agree when I say keeping respondents engaged within a survey is easier said than done. This is unsurprising when you discover that the average attention span of an adult is only 20 minutes. Recently, I listened to a webinar by Pete Cape (Global Knowledge Director, SSI*)...

  • Website reviews

    Broadband www

    Having recently conducted a review into the websites of a few of our longstanding clients across our different sectors, the findings are remarkably similar. We used qualitative research to speak to the users of these clients’ websites and found the following key themes: Homepage First impressions count. Overloading your website users with too...

  • What does your audience want from you?

    representation icon

    I think there’s a general consensus that content is king. Whether it be audial, visual or in text form the relevance of the content delivered is critical in engaging the desired audience. I read an article published recently by the CIM on Linkedin about ‘the future of Digital Marketing’. The comments...

  • Video didn't just kill the radio star

    Video

    If you don’t know the hit ‘Video killed the radio star’ – it’s a nostalgic track by the Buggles, about the changes in technology in the 1960’s and the emergence of TV as a popular entertain source, taking over from radio. Zip to 2015 and video is more prominent than ever....

  • Mobile research - recognising some of the pitfalls

    Iphone

    Travelling back from a client meeting yesterday on the train, I suffered the modern day curse of phone battery failure.  How could I possibly operate successfully without my phone for the remainder of my journey!? This got me thinking that whilst mobile research offers some considerable advantages for ‘in the moment’...

  • Discount retail: attracting and keeping shoppers

    Retail image

    Discount retailers, either in the grocery sector or single-price-point category, were one of the big winners during the recession. Now, as we enter a new period where shoppers are less hard-pressed, how will discount brands find a point of difference and continue to persuade shoppers to choose their offer?  Understanding consumer...

  • Millennials and their mobiles... Mastering mobilegeddon

    Iphone

    These days you can compare and read online reviews on almost everything before you buy; from hammocks to hoovers, holidays to cars and credit cards to make up… the list goes on. According to a recent article by Wallblog “72% of customers us(e) social media to research a company or product before making...

  • Levels of trust in professional services

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    Trust in government, public institutions and professional groups has been slipping in the past decade. To some extent, we can say that this has been fuelled by whistleblowing, issues over Parliamentary expenses, as well as high profile cases of government data breaches. Debates about privacy in public policy appear to...

  • Emerging technologies in the retail sector

    Retail image

    The retail industry is advancing fast. The fact that many consumers now prefer to shop online means their expectations of the in-store experience are even higher and should match, if not exceed, the technological advancements they enjoy online. Such technologies have emerged in this sector to ensure the in-store experience is...

  • When actions speak louder than words for membership organisations

    Teamwork

    One of the issues that constantly raises itself in Research by Design’s projects with membership organisations is the need for strong and relevant representation. Representation can be the primary motivating factor for some people joining an organisation - in order to feel they are part of a collective that campaigns and...

  • The impact of online reviews for offline businesses

    Online for offline business

    For better or worse, the Internet has seriously revolutionised the way we live. But it wasn’t so long ago when a substantial proportion of consumers were cautious and suspicious of making online purchases of products or services – so what’s changed? One of the great features of the Internet is the...

  • Top tips for your next email survey

    e news

    For some research audiences, responses to the humble email survey request are in decline. As technologies race ahead, respondents are increasingly more likely to interact with instant, ‘in the moment’ messaging services and social media requests. The email needs to work hard to cut through the plethora of additional communication...