Tag: Listening

  • Top tips on membership retention

    Handshake people

    The key to understanding membership retention is to take a step back, put yourselves in the shoes of your members and really reflect on what is important to them as individuals. There are many things that can help a member feel more bonded to an organisation at an individual level,...

  • Easy ways to gather customer feedback

    customer feedback

    Putting the customer at the heart of everything, how do you gather feedback from the people who matter the most?  Through our recent work evaluating levels of satisfaction of those working within NHS buildings, we learned of the “Friends and Family Test” – a single-question survey asking patients whether they would...

  • Meeting Generation Z and why I'm excited they're here

    Zoella

    Last Thursday evening the Market Research Society's Midlands group ran a free event in which presenters from One-MS and Mattesson’s shared their research and experience of marketing to Generation Z. We, the audience, had a great evening being introduced to this group and I ended the night feeling excited about the...

  • Moderating focus groups - a beginners perspective

    Focus group

    Having recently had the opportunity to take part in a qualitative training day focusing on moderating skills, hosted by Joanna at QualitativeMind, it’s fair to say I learnt a lot. The session started off with a quote: “Interviewing is rather like a marriage: everybody knows what it is, an awful lot...

  • Learn from the best

    Gold tropho

    With the news released today that Aldi has overtaken Tesco in the Brandz100 ‘Most Valuable Global Retail Brands’ through its 22% growth, an interesting shift has clearly been highlighted in the behaviours of today’s consumers and their relationships with today’s leading brands. (Source Brand Republic)  With its main competitor Lidl seeing an incredible...