Tag: Market Research

  • What role should psychometric tests play in the recruitment process?

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    Psychometric tests are playing an increasingly important role in recruitment processes. Their popularity stems from their ability to explore a candidate’s qualities in different ways. There are two main types of psychometric tests: a personality test will assess personality and behavioural traits, whereas aptitude tests focus on cognitive ability. Psychometric tests...

  • My year in reflection with Research by Design

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    I can hardly believe I’m writing this post already, a whole 52 weeks after I began my placement year position as a Marketing and Research Assistant here at Research by Design. Although the phrase ‘time flies’ is a bit of a cliché, it seems entirely appropriate when thinking I am...

  • Engaging young people in faith in the UK

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    With religion in decline here in the UK, engaging young people in faith has never been more important for the Christian community. Young people are the future, and with just 5% of young people currently in church (Scripture Union, 2017), the future is looking bleak for the Christian faith. Questions...

  • 99.9% of apps fail. Market research can help your digital product to success

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    “There’s an app for that!” is a common refrain these days. Not surprising when you consider that a staggering 7,574 apps are reportedly released every day across Android and iOS[1]. The sobering reality is that 99.9% of these apps will not become financially successful, according to Gartner. For companies and entrepreneurs...

  • Is NPS the best measure for advocacy and business growth?

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    Understanding and managing the word-of-mouth (WOM) behaviours of customers is critically important to organisations. According to Nielsen (2007), WOM is “the most powerful selling tool”. Recommendations are therefore highly sought after. Net Promoter Score offers a simple way for organisations to measure this behaviour. It has become extremely popular and...

  • Engaging your audience with PowerPoint

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    We’ve all been in that situation, sat watching a presentation crammed full of text in long, confusing sentences leaving our brains tired and eyes heavy. Whilst presentations are a very useful tool, the way in which they are visually presented is key  to their success. Presentations allow your business to;...

  • 30 elements of value matter to your members: Do you know what they are?

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    At Research by Design, we work with membership organisations to dig deeper into member wants and needs to understand what they truly value. To do so, we draw on our wealth of experience in the membership sector – plus the richest and most robust insights from the value proposition literature....

  • How to structure a good research brief

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    Like many other things in life, you get out of a research project what you put into it. The time you spend at the beginning of a project, thinking about exactly what you want to get from the research, is crucial and will reap you rewards when the end results are...

  • Where did it all begin? A brief history of market research

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    Market research is viewed as an essential part of any organisation to help them fully understand and connect with their target audience, ultimately driving their success. As with any sector, there was a time when market research was unheard of or only used by very few people, so where did...

  • Two weeks in the life of a market researcher

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    As a Sport Science student at Newcastle University with only a small amount of previous experience in marketing, I came across this placement and saw it as a great opportunity to develop new skills before starting my second year of University. The initial application process was efficient and meant I was...

  • The 5 most common myths of market research

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    Market research plays a key part in establishing and maintaining strong organisations who keep their customers at the heart of everything they do. Considering this, why is it that some companies do not embrace market research? Here are some of the most common myths frequently surrounding the industry. 1. Market research...

  • Starting my journey into the 'real world' of work

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    As part of the Psychology and Sociology degree I’m studying at Aston University, my third year consists of a compulsory placement to help gain industry knowledge before graduating into the ‘real world’ of work. This, therefore, has brought me to my current position at Research by Design as a Trainee...

  • Things to consider before using Social Media in Market Research

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    The internet and use of social media have fast become part of the everyday lives of our society. Many people check their accounts before even getting out of bed in the morning and before they’ve even made that integral first cup of coffee. Social networking has become one of the...

  • 5 steps to get on the fast track to a great Customer Value Proposition

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    Having a great Customer Value Proposition (CVP) is often considered the ‘secret sauce’ of successful companies. However, knowing how to design and deliver the right CVP, one that your customers will love, can be a daunting prospect. At RbD, we take a structured approach to helping clients progress from their initial...

  • The results for RbD's client satisfaction 2017 are in...

     For more information on the work we do at Research by Design, why not get in touch…

  • 8 ways to check whether your Member Value Proposition is fit-for-purpose

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    2017's Digital Excellence Research Report highlights a worrying trend: less than 4 in 10 associations believe that member value has increased over the past year. This is despite rises in member engagement and increased member levels. Why is it worrying? Value is right at the heart of sustainable success for membership organisations....

  • Big Brother is watching you

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    Have you noticed how your phone offers you the password to nearby Wi-Fi that your friends are already connected to? Or adverts for stores you’ve visited coincidentally appear all over your social media? Maybe your phone has notified you with a traffic report before you’ve even reached your car door. Well, I...

  • Digital Excellence 2017

    With the MemberWise Digital Excellence successfully delivered this week, it is timely to reflect on the key goals of membership associations and how these goals will continue to be realised into 2018. Most commonly, those who completed the Digital Excellence Survey undertaken by Research by Design on behalf of MemberWise, indicated...

  • Catch me if you can

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    Engaging with audiences via different platforms Here at Research by Design we are always keen to ensure our methods of reaching different audiences are best suited to the needs of the project and the needs of that particular audience. In the past, we have recognised that when trying to reach busy professionals,...

  • A brilliant insight into the world of market research

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    As a final year French Studies and History undergraduate, the time to apply for jobs is fast approaching and with no clear career path, it was quickly becoming a daunting prospect. After undertaking an internship at a Marketing & PR Agency over the summer, I knew that I wanted a...

  • How helpful are online focus groups?

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    Online discussion groups are quick and convenient methods of collecting qualitative data. They are a modern and innovative alternative to traditional face-to-face group discussions (focus groups, mini groups, etc…) that require physical presence from participants at an agreed meeting place.  There are 3 main types of online discussion groups:  Online Focus Groups...

  • Reflecting on my time at RbD

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    As a part of my Marketing Degree at Aston University, it was mandatory for me to complete an industrial placement as my third year. After applying for the job, and completing several interview stages, I was delighted to be offered a position within the team at Research by Design as...

  • Starting My Work Placement Journey

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    As a part of my Marketing degree, it is compulsory to undergo a placement year. Therefore during my second year at university, I began to think about and search for a placement within the marketing industry. However, I was aware that this would prove difficult, given how broad this sector...

  • RbD maintains high levels of client satisfaction for another year

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    So just how good are Research by Design? Results from our customer satisfaction survey from 2016 reveal that our clients describe us as a professional, knowledgeable and approachable agency. 96% of clients said that we are ‘very good’ or ‘good’ at understanding their research needs and responding to client requests. As well...