Tag: Millenials

  • 4 tips for engaging young people with your organisation

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    Here at Research by Design, when conducting research for membership organisations we often see a low percent of students/ young people making up the total figures. Whilst many associations do already offer discounted, or even free, membership to this group, that is not always enough to truly pique their interest and begin building engagement...

  • When influencer marketing goes wrong

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    Social influencers, content creators, bloggers, vloggers or digital talentists – whatever you want to refer to them as – these individuals have proven to be invaluable to the marketing industry. However, promoting products through social influencers isn’t always plain sailing, and can leave these big names in the firing line. Below...

  • Screen fatigue? Millenials' abandonment of e-books in favour of 'real reading'

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    The so called ‘e-book revolution’ was, until recently hailed as the death of traditional print books as they were supplanted by digital reading. Some experts in the publishing industry were ready to render the ‘p-book’* obsolete. However, the once ravenous appetite for electronic reading is showing clear signs of faltering,...

  • How to get to 'hard to reach' millennials

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    Millennials, the generation of people born between 1980-2000, are one of the hardest audiences to get to engage with market research. Having recently watched a couple of webinars focusing on new methods in market research and how to target a younger audience, I have gathered some of the most interesting...

  • Why Market Segmentation is important for any business

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    More and more often we hear on TV or radio about the differences between Gen X and Millennials, about their preferences related to device usage behaviour, or about their attitude regarding a social or political event.  These two groups are differentiated by the year that they are born, but it is...

  • Quality over Quantity: consumer communication

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    Recent research by Aimia identified a strand of consumer described as ‘high volume sensitive’ who will quickly switch off from brands who bombard them with non-specific, high volume marketing communications including texts and emails.  In a separate, but related study commissioned by the Internet Advertising Bureau UK, over a third of...

  • Tired of the trialing tech

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    When I discovered Tesco had teamed up with Unilever to trial iBeacon technology in 270 of its ‘Express’ stores, with offers for Magnum’s latest Black and Pink ice-creams, I found myself strangely sceptical of the idea. Here’s how it works: Transmitters detect nearby smartphones. If the relevant retailer’s app has been...

  • Video didn't just kill the radio star

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    If you don’t know the hit ‘Video killed the radio star’ – it’s a nostalgic track by the Buggles, about the changes in technology in the 1960’s and the emergence of TV as a popular entertain source, taking over from radio. Zip to 2015 and video is more prominent than ever....