Tag: Mobile friendly

  • Mobile madness or throwback to traditional surveys?

    mobile phone

    Mobile is important in research – but don’t forget about traditional survey platforms! We are already glued to our mobiles in many walks of life; we call, text, search, tweet, like, comment, navigate, shop, take photos, record videos, play games, use apps and generally hate to be parted from our electronic...

  • Meeting Generation Z and why I'm excited they're here

    Zoella

    Last Thursday evening the Market Research Society's Midlands group ran a free event in which presenters from One-MS and Mattesson’s shared their research and experience of marketing to Generation Z. We, the audience, had a great evening being introduced to this group and I ended the night feeling excited about the...

  • How has Google's mobile algorithm impacted membership organisations?

    Members 2

    I can’t help wondering how Google’s recent algorithm update to boost the ranking of mobile-friendly pages on mobile search results is impacting membership associations. I specifically mention these associations because many of them are either registered charities or operate in the not-for-profit sector where expenditure is watched very carefully by...

  • Website reviews

    Broadband www

    Having recently conducted a review into the websites of a few of our longstanding clients across our different sectors, the findings are remarkably similar. We used qualitative research to speak to the users of these clients’ websites and found the following key themes: Homepage First impressions count. Overloading your website users with too...

  • Mobile research - recognising some of the pitfalls

    Iphone

    Travelling back from a client meeting yesterday on the train, I suffered the modern day curse of phone battery failure.  How could I possibly operate successfully without my phone for the remainder of my journey!? This got me thinking that whilst mobile research offers some considerable advantages for ‘in the moment’...