Tag: Mobile research

  • Things to consider before using Social Media in Market Research

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    The internet and use of social media have fast become part of the everyday lives of our society. Many people check their accounts before even getting out of bed in the morning and before they’ve even made that integral first cup of coffee. Social networking has become one of the...

  • What does the future hold for my website?

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    In late November 2014, the Wall Street Journal wrote an article entitled “The Web is dying; apps are killing it” emphasising the continued rise and strength of apps in modern technology. But this isn’t a recent observation - Steve Jobs was noting the increased reliance on apps back at the...

  • Tired of the trialing tech

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    When I discovered Tesco had teamed up with Unilever to trial iBeacon technology in 270 of its ‘Express’ stores, with offers for Magnum’s latest Black and Pink ice-creams, I found myself strangely sceptical of the idea. Here’s how it works: Transmitters detect nearby smartphones. If the relevant retailer’s app has been...

  • How has Google's mobile algorithm impacted membership organisations?

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    I can’t help wondering how Google’s recent algorithm update to boost the ranking of mobile-friendly pages on mobile search results is impacting membership associations. I specifically mention these associations because many of them are either registered charities or operate in the not-for-profit sector where expenditure is watched very carefully by...