Tag: Responses

  • When is it important to question statistics?

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    Working in the market research industry means having a huge love for data! Being so close with data and reporting statistics to our clients often makes us question statistics when we see them reported. As researchers, we can’t help but ask questions such as: · Who was interviewed and by whom?· How were...

  • What affects online survey response rates?

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    According to the Pew Research Center, the gold standard for surveys, online response rates are on a downward spiral. With so many more things to do online than just a couple of years ago, declining attention spans and smaller, mobile handsets dominating web use, it’s little wonder fewer respondents are...

  • The truth behind databases used for market research

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    Recent research by Verve has found that consumers are deliberately giving false information to brands, such as fake addresses, date of births and email addresses, concluding this is devaluing the databases brands work hard to collate. The study, which surveyed more than 2,400 consumers, found that six in ten consumers intentionally...

  • Can we predict consumer behaviour within professional services?

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    Choosing a law firm – can we predict consumer behaviour? What are the factors that would influence why a potential client would choose a certain firm over another? On the surface, this might seem like quite a straight forward question.  Indeed, at a rudimentary level, we can even try and predict this...