Tag: Retail

  • Does smarter equal better?

    kitchen and bathrooms

    Smart technology and connected homes seem to be the new trend within the kitchen and bathroom industry. Manufacturers and retailers are finding new and innovative ways to create more personalised technology which has a focus on work, leisure, health and relaxation. In a world where technology is ever-changing and pioneering devices...

  • Craft beer, marketing and understanding the customer

    Purity brewing

    Members of the Research by Design team attended a learning event with a twist on Thursday evening.  CIM organised a highly original – and interactive - session at the Pure Bar in Birmingham which included a beer and food tasting session, a cellar tour and an overview of the Purity...

  • Birmingham's booming!

    Birmingham Bull

    The West Midlands Business Desk has just announced Marketing Birmingham’s release of Birmingham’s visitor numbers for 2014 – up 9.4% on 2013. I’m pleased and disappointed at the same time! My positivity comes from the increased buzz in the city, and the ‘wow’s and ‘amazing’ comments I’m hearing as visitors arrive...

  • #researchmeetsretail A new twist on qualitative retail research

    Welcoem to GC 2

    We were approached by Grand Central to evaluate their forthcoming launch materials. We took a total of 16 consumers on a behind the scenes tour of the new Grand Central shopping centre as part of a unique research project we have recently undertaken. The  focus group conversation started broad with the...

  • How to make an audience feel special

    Happy audience

    I recently took a bag of clothes and books into a Barnardo’s charity shop, and upon handing them to the volunteer who was manning the desk, she asked me to register my details with them. Along with the opportunity for them to claim back gift aid, they also said that...

  • Finally some good news for retailers

    Online trading

     Results show more and more consumers agree, “now is a good time for people to make major purchases such as furniture or electrical goods.” This has translated into substantial increases in both the UK Consumer Confidence Index* (+6 pts) and the Major Purchasing Index (+14 pts) to 7 and 16...

  • Video didn't just kill the radio star

    Video

    If you don’t know the hit ‘Video killed the radio star’ – it’s a nostalgic track by the Buggles, about the changes in technology in the 1960’s and the emergence of TV as a popular entertain source, taking over from radio. Zip to 2015 and video is more prominent than ever....

  • Mobile research - recognising some of the pitfalls

    Iphone

    Travelling back from a client meeting yesterday on the train, I suffered the modern day curse of phone battery failure.  How could I possibly operate successfully without my phone for the remainder of my journey!? This got me thinking that whilst mobile research offers some considerable advantages for ‘in the moment’...

  • Discount retail: attracting and keeping shoppers

    Retail image

    Discount retailers, either in the grocery sector or single-price-point category, were one of the big winners during the recession. Now, as we enter a new period where shoppers are less hard-pressed, how will discount brands find a point of difference and continue to persuade shoppers to choose their offer?  Understanding consumer...

  • Millennials and their mobiles... Mastering mobilegeddon

    Iphone

    These days you can compare and read online reviews on almost everything before you buy; from hammocks to hoovers, holidays to cars and credit cards to make up… the list goes on. According to a recent article by Wallblog “72% of customers us(e) social media to research a company or product before making...

  • Emerging technologies in the retail sector

    Retail image

    The retail industry is advancing fast. The fact that many consumers now prefer to shop online means their expectations of the in-store experience are even higher and should match, if not exceed, the technological advancements they enjoy online. Such technologies have emerged in this sector to ensure the in-store experience is...

  • What does the John Lewis Christmas campaign tell us about ad measurement?

    Christmas shopping

    What does the John Lewis Christmas campaign tell us about ad measurement? How can brands cut through on air at Christmas time? It’s the time of year when the media landscape is even more challenging than normal to stand out, and every brand worth their salt is trying to think of...