Tag: Retail & leisure

  • Consumer psychology and market research

    Psychology

    Market researchers conduct research to help companies better understand the markets in which they work. Market researchers explore almost every aspect of the marketing process; conducting research into product development, researching into sales figures and product placement - how the product is actually displayed or made available to the consumer. They...

  • Discount retail: attracting and keeping shoppers

    Retail image

    Discount retailers, either in the grocery sector or single-price-point category, were one of the big winners during the recession. Now, as we enter a new period where shoppers are less hard-pressed, how will discount brands find a point of difference and continue to persuade shoppers to choose their offer?  Understanding consumer...

  • Millennials and their mobiles... Mastering mobilegeddon

    Iphone

    These days you can compare and read online reviews on almost everything before you buy; from hammocks to hoovers, holidays to cars and credit cards to make up… the list goes on. According to a recent article by Wallblog “72% of customers us(e) social media to research a company or product before making...

  • Emerging technologies in the retail sector

    Retail image

    The retail industry is advancing fast. The fact that many consumers now prefer to shop online means their expectations of the in-store experience are even higher and should match, if not exceed, the technological advancements they enjoy online. Such technologies have emerged in this sector to ensure the in-store experience is...

  • What does the John Lewis Christmas campaign tell us about ad measurement?

    Christmas shopping

    What does the John Lewis Christmas campaign tell us about ad measurement? How can brands cut through on air at Christmas time? It’s the time of year when the media landscape is even more challenging than normal to stand out, and every brand worth their salt is trying to think of...