Tag: Segmentation

  • Why is it crucial to segment your members?


    Within membership organisations, the database is one of the most valuable features. It usually shows an endless list of names (sometime thousands and thousands of members) with contact details, grades, career status, etc. Whilst the database is important to contact your members and keep them informed, the key question is...

  • Why Market Segmentation is important for any business

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    More and more often we hear on TV or radio about the differences between Gen X and Millennials, about their preferences related to device usage behaviour, or about their attitude regarding a social or political event.  These two groups are differentiated by the year that they are born, but it is...