Tag: Social media

  • Things to consider before using Social Media in Market Research

    Social Media Image

    The internet and use of social media have fast become part of the everyday lives of our society. Many people check their accounts before even getting out of bed in the morning and before they’ve even made that integral first cup of coffee. Social networking has become one of the...

  • When influencer marketing goes wrong

    social media marketing 2353347 960 720

    Social influencers, content creators, bloggers, vloggers or digital talentists – whatever you want to refer to them as – these individuals have proven to be invaluable to the marketing industry. However, promoting products through social influencers isn’t always plain sailing, and can leave these big names in the firing line. Below...

  • 4 reasons why social media is good for market research

    social media

    Living in a digital age has resulted in huge innovations within the market research world. With buzzwords like ‘engagement’, ‘big data’ and ‘content marketing’ it’s hard to escape the true power that social media holds.  There are a variety research methodologies researchers can adopt to gain useful insights for their clients...

  • How to get to 'hard to reach' millennials

    couple taking selfie

    Millennials, the generation of people born between 1980-2000, are one of the hardest audiences to get to engage with market research. Having recently watched a couple of webinars focusing on new methods in market research and how to target a younger audience, I have gathered some of the most interesting...

  • How can market research help your social media strategy - for free?

    Social media and MR

    There are many sources available online to help you analyse your social media activity, but often budget constraints mean you can only tap into the basic free tools. Using basic research methodology you can compliment your free insights to cut through all the noise measuring the success, or otherwise, of your...

  • Mobile research - recognising some of the pitfalls

    Iphone

    Travelling back from a client meeting yesterday on the train, I suffered the modern day curse of phone battery failure.  How could I possibly operate successfully without my phone for the remainder of my journey!? This got me thinking that whilst mobile research offers some considerable advantages for ‘in the moment’...