Tag: Technology

  • 4 ways to foster digitally-ready leaders in your membership organisation

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    As membership organisations strive to get to grips with technology and the disruption it often brings, the need for leaders who ‘get’ digital and can lead related initiatives effectively is only growing. In the latest Digital Excellence Survey, professionals from a broad cross-section of UK membership organisations and associations admitted that...

  • 99.9% of apps fail. Market research can help your digital product to success

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    “There’s an app for that!” is a common refrain these days. Not surprising when you consider that a staggering 7,574 apps are reportedly released every day across Android and iOS[1]. The sobering reality is that 99.9% of these apps will not become financially successful, according to Gartner. For companies and entrepreneurs...

  • Engaging your audience with PowerPoint

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    We’ve all been in that situation, sat watching a presentation crammed full of text in long, confusing sentences leaving our brains tired and eyes heavy. Whilst presentations are a very useful tool, the way in which they are visually presented is key  to their success. Presentations allow your business to;...

  • Big Brother is watching you

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    Have you noticed how your phone offers you the password to nearby Wi-Fi that your friends are already connected to? Or adverts for stores you’ve visited coincidentally appear all over your social media? Maybe your phone has notified you with a traffic report before you’ve even reached your car door. Well, I...

  • How to reach out to your members?

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    Members are often at the heart of membership organisations, but keeping current members engaged or reaching out to them in addition to new potential recruits is not always an easy task. For a long time, magazines and emails have been used as the key channels to communicate with members but...

  • What does the future hold for my website?

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    In late November 2014, the Wall Street Journal wrote an article entitled “The Web is dying; apps are killing it” emphasising the continued rise and strength of apps in modern technology. But this isn’t a recent observation - Steve Jobs was noting the increased reliance on apps back at the...

  • Tired of the trialing tech

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    When I discovered Tesco had teamed up with Unilever to trial iBeacon technology in 270 of its ‘Express’ stores, with offers for Magnum’s latest Black and Pink ice-creams, I found myself strangely sceptical of the idea. Here’s how it works: Transmitters detect nearby smartphones. If the relevant retailer’s app has been...