Tag: Trust

  • The truth behind databases used for market research

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    Recent research by Verve has found that consumers are deliberately giving false information to brands, such as fake addresses, date of births and email addresses, concluding this is devaluing the databases brands work hard to collate. The study, which surveyed more than 2,400 consumers, found that six in ten consumers intentionally...

  • When is direct advertising too direct?

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    A recent article from Marketing Week discussed how Macmillan Cancer Research is using direct, targeted adverts to increase fundraising for the charity, using; 'social pressure… showing how many people are donating on that day in [your] location.’ In a world where we’re constantly connecting and sharing more than ever, where...

  • What's the most trusted trade?

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    RbD works with a number of brands that support and sell to the nation’s tradespeople and thought it might be fun to understand which trades were the most trusted by homeowners.  In a study compromising 500 consumers, the electrician was found to be the most trusted tradesperson, followed by decorators and...

  • Levels of trust in professional services

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    Trust in government, public institutions and professional groups has been slipping in the past decade. To some extent, we can say that this has been fuelled by whistleblowing, issues over Parliamentary expenses, as well as high profile cases of government data breaches. Debates about privacy in public policy appear to...