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"How Tech Savvy are we?"

The Institute of Engineering and Technology (IET) has recently commissioned a report which aims to discover how tech savvy the UK population is.

Research by Design is proud to have conducted research towards this project on behalf of the IET. This research involved a mix of qualitative focus groups and a quantitative survey directed at over 500 people aged 18-65. The results show that 82% of UK consumers believe that technology has had an overall positive impact on their daily life.

However, there were some concerns about society becoming more inactive and lazy (65%). The report also highlights the disconnect between what people want from technology and what is being developed.

To read the full report from the IET, please click here: IET Tech Savvy

For more information about the work Research by Design does within the membership sector and how we can support your business needs and challenges, please click here: Membership


This entry was posted in Technology, tagged Qualitative, Focus Groups, Consumer Insight, Quantitative and posted on August 5, 2016

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